Henley Alumni

E-Business Group

Events

    Henley Alumni E-Business Group

         Facilitating Continuous Professional Development and Networking for E-Business Practitioners

   Past Events

Date	Topic / Presenters	Click Below
2nd July 1997	The Role of Consumer Satisfaction and Delight in Electronic Commerce
Speaker	Carol Samms - Managing Director - Through the Loop
Summary	It's easy to get engrossed with the technology of E-Commerce but as with all technologies, it should be an enabler of business strategy and be driven by the market. The consumer then is an ideal focus for our inaugural meeting. It's easy to get engrossed with the technology of E-Commerce but as with all technologies, it should be an enabler of business strategy and be driven by the market. The consumer then is an ideal focus for our inaugural meeting. This presentation will look at: the current E-Commerce consumer the future marketing strategies for E-Commerce how the communications experience needs to get closer to the consumption experience can home delivery be an effective choice for either consumer or supplier? future development scenarios, including the role of the brand The presentation is based on client work that includes primary research, brand and scenario planning, strategy implementation, and NPD.
Feedback
Carol Samms	Through the Loop is a strategic marketing consultancy founded by Carol Samms and Martin Payne in August 1996, after 21 years at McCann-Erickson Advertising. It provides clients with focused, added-value research in such areas as Brand and Market Scenario Planning, Strategy Implementation, New Product and Service Development, Competitor Intelligence and Communications Strategy Planning. Their clients include Coca-Cola , Boots, Unilever, and McCann Erickson. Recently Through the Loop has formed a learning alliance with the Kingston Business School. Carol is a member of the International Advertising Association and the Strategic Planning Society.

Go to Top of Page

Join Us - Free Membership

Tell Me - About New Events

 Henley Alumni E-Business Group is a non-profit organisation - affiliated to Henley Management College

 [ Home ] { About Us ] [ Next Event ] [ Past Events ] [ Bookings ] [ Contact Us ] [ Web Site Guide ] [ Site Search ]

      Henley Alumni E-Business Group - facilitating Continuous Professional Development and Networking for E-Business Practitioners