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Date Topic / Presenters Click Below
17th Nov 1999

Digital Television - the opportunities

 

Speaker 1 Martin Cook, Marketing Support Manager,
The Digital Television Group
 
Summary

Digital TV is a reality with both BSkyB and the terrestrial broadcasters such as the BBC and the ITV companies on-air.

With Digital TV comes Interactive TV (iTV). Already BSkyB consumers can select viewing angles and gather sport statistics. This month they were able to bank, shop and send emails from their arm chairs.
Many industry experts predict that DTV/iTV audience will be bigger than the internet.

 
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Martin Cook Martin Cook has worked in the broadcast TV industry for twenty years, on the equipment supply side and in film and TV facilities. He has worked as a senior manager and director of Sony, Philips, a subsidiary of Carlton Communications and latterly Silvermines Plc.

Martin currently works for the Digital Television Group as Marketing Manager and is responsible for the promotion of digital television on behalf of the Dig's members at all levels of the industry at home and overseas.
 
The Digital Television Group  
The Digital TV Group is an association of companies committed to seeing the implementation of digital television broadcasting in the shortest practicable time scale. 

The DTV acts as a technical clearing house; formulates and presents policies to Government, regulators and the industry; defines the interoperability conformance tests among different systems; manages public and trade presentations and demonstrations and produces general digital TV publicity

   
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