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Henley Alumni
E-Business Group
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Events |
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Henley Alumni E-Business Group |
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Facilitating Continuous Professional Development and Networking for
E-Business Practitioners |
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Past
Events
| Date |
Topic
/ Presenters |
Click
Below |
| 23rd
Oct 2000 |
Gaining
and Retaining Online Customers
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| Speaker |
Jeff
Hume - 'A Recipe For Success' (AFRS)
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| Summary |
This
event will focus on achieving the elusive goal of gaining
profitable customers. Using e-Commerce to
buy goods & services is still a minority activity with
less then 1% buying on-line.
Jeff Hume will be providing a participative talk to
establish why people don't buy on-line and will give you
some insights into consumers on-line shopping behaviour,
and how to overcome some of the common barriers.
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| Feedback |
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| Jeff
Hume |
Jeff
Hume - from 'A Recipe For Success' (AFRS) is
highly experienced manager with a passion for driving businesses
forward. As one of the founders of the award winning e-Commerce
Consultancy 'A Recipe For Success' he has overseen the growth of
the company from 4 to 15 employees in 18 months, with further
growth to 25 planned by the year end. Prior to launching A Recipe
For Success, Jeff worked for 15 years at BT covering a number of
commercial, technical & strategic roles.
Jeff holds an MSc in Communications Engineering from Imperial
College, London, and an MBA from Henley Management College. He is a
Chartered Engineer and a member of the Chartered Institute of Marketing.
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| A
Recipe for Success |
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A Recipe for Success is a company of experts dedicated to makinge-Commerce a truly valuable component of our clients’
businesses.The way we work and the team of skills we offer add up to real
success.
Incorporated just 18 months ago, A Recipe For Success has won 12
major awards for our innovative use of e-Commerce from companies such as
BT, the Financial Times, and the DTI's Information Society Initiative. |
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