Past
Events
| Date |
Topic
/ Presenters |
Click
Below |
| 29th
January 2004 |
Search Engine
Positioning
and
The impact of
legislation on e-mail marketing
|
|
| Speaker
1 |
Search Engine
Positioning
|
PowerPoint |
|
Paddy Bolger, Managing Director - Top-pile.com
|
Zip
File |
| Speaker
2 |
The Impact of Legislation on e-Mail
Marketing
|
PowerPoint |
|
Andrew Gerrard of d-Marketing.co.uk
|
PDF
File |
| Summary |
Trying to achieve high search engine
rankings? Do you want more web site traffic?
Paddy Bolger of Top-Pile.com is a
leading figure in the Search Engine Optimisation industry. His
presentation will take us through the more traditional methods of
obtaining high ranking search engine positioning, elements of what the major
search engines are looking for and alternative means of achieving
high placements.
******
Do you use email to market your
business? Are you planning to? After Thursday 11th December, 2003
things will never be the same again!
Tough new anti-spam "Privacy and Electronic
Communications" legislation will become law and will have a
direct impact on all email marketing in the UK. If you are
involved in or planning this activity it is critical
that you know where you stand.
In this talk, Email Marketing expert Andrew Gerrard will provide
you with a realistic overview and interpretation of what the new
laws mean and how they will affect you.
******
Q & A Panel
Session
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| Speaker
1 Details |
Paddy Bolger, BCL FCA, Managing Director of
Top-Pile.com
has worked in the area of search engine
marketing since 1996 and is the founder of two leading Internet
services companies, net Village and top-pile.com. He speaks at all
of the major trade shows and seminars throughout the UK and US on
the subject of search engine marketing, including Internet World in
London, New York and Manchester, AdTech in Los Angeles and
Technology for Marketing in London. He has also spoken at Search
Engine Strategies seminars, the industry-leading global roadshow on
search engine marketing for corporates and professionals.
|
| Company
Details |
Net Village Limited, Top-pile`s "creator", has been in business since 1996 providing web development and high-level online marketing services to corporate
clients. However, it increasingly became clear to Net Village that the one consistency in search engines is that the more you submit your site to them the better you do. This service was initially provided manually while the programmers were set the task of automating this process.
In 1998 partial automation of the process was achieved and a period of extensive testing began, which lasted a full 18 months.
Late 1999 the first commercial customer was signed up to top-pile.com via the web, whilst in the meantime many existing customers of net Village were moved over to the automated system and saw their bills plummet!
May 2000 - a successful fund raising was achieved for a new company, top-pile.com Limited. From this point onwards top-pile has remained independent of
Net Village. Thirty months later, the company is well-established with over 10,000 URLs being submitted through its system through a network of over 2,000 direct clients, 500 resellers and over 30 Partners. The company has recently entered into negotiations with parties for the exclusive distribution of the service in Turkey and Jordan. In early 2001 the company established a US presence where it is making excellent inroads.
The product has of course changed immeasurably since those early days, and a key aspect of our longer term strategy is to make sure that top-pile`s range of services are best of breed at reasonable prices.
|
| Speaker
2 Details |
Andrew Gerrard, is Managing Director of
d-Marketing.co.uk, Marketing Consultants.
Formerly Marketing
Director for DoubleClick EMEA (Europe, Middle East & Africa),
responsible for planning and co-ordinating the implementation of
DoubleClick’s key technology marketing strategies and tactics
and employing a full online and offline marketing mix across the
entire product range of DoubleClick TechSolutions.
Andrew joined DoubleClick in June1998, following the merger
with NetGravity where he was the European Marketing Manager.
He was previously at CompuServe UK from the beginning of
1996 where he was responsible for creating new revenue streams
through online advertising and marketing services, working closely
with advertisers and agencies in the rapidly maturing online
advertising industry.
He
is a founder member of the Internet Advertising Bureau (UK) and
has acquired many years of online marketing experience.
Prior to joining CompuServe, Andrew gained a broad and high
level degree of marketing experience, technical knowledge and
understanding of the online and technology markets with several
high profile technology organisations, such as Microsoft, Borland
and Ashton-Tate - and
was a member of the Microsoft UK marketing team that launched
Windows95 and Office95.
Andrew is an experienced speaker and is well known for
presenting on a range of marketing topics within the New Media
industry at events such as Internet Norway in Oslo, The
NewMediaAge Congress in London, @d:tech in Amsterdam, Commerce Électronique
in Switzerland and Internet Banking in London.
|
| Company
Details |
d-Marketing.co.uk
are marketing consultants, specialising in the development and
integration of online digital and offline traditional marketing
strategies for businesses which are in the process of developing
their marketing, digital and customer relationship activities.
Andrew works with commercial businesses and organisations
to help them build their marketing activity through a managed
process of understanding a client’s business requirements,
advising on and formulating the appropriate marketing strategies
and tactics, and executing an agreed set of activities to help
achieve the relevant business objectives. Andrew is highly
experienced in the broad range of marketing mix activities
including PR, digital (web, email, wireless, viral) activity,
direct marketing, events and others.
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