Henley Alumni

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    Henley Alumni E-Business Group

         Facilitating Continuous Professional Development and Networking for E-Business Practitioners

   Past Events

Date	Topic / Presenters	Click Below
13th Sept 2004	The Future of Digital Marketing
Speaker	Tom Bowman
	International Advertising Sales Director - MSN
Summary	Media mix and changing patterns of consumer media consumption * What is driving change? * Factors that hold back advertising development * Where on line fits in the marketing mix * 2004 - the year of major client adoption
Feedback
The Speaker	Tom Bowman is International Advertising Sales Director for the MSN ICAN region, covering Central Europe, the Middle East, Asia Pacific and Latin America The territory includes many of MSN’s most exciting new markets with a distinctive and varied set of business models. It is set for an exciting and enticing period of growth. Tom has worked in media since the early 1980s, variously for media owners and advertising agencies. He was one of the early movers in new media; to begin with the UK Commercial Director of ZDNet and in 1995 co-founded the UK branch of the Internet Advertising Bureau. Tom then led the successful launch of Yahoo UK & Ireland as Sales Director. He joined MSN in 1997 as the first UK Head of Sales and went on to establish and build the European Sales operation into a multi million dollar business. More recently he was MSN’s International Revenue Strategist helping to develop the business models and toolsets needed for profitable expansion in this fast moving sector.
Company Details
	www.msn.com - need we say more!

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      Henley Alumni E-Business Group - facilitating Continuous Professional Development and Networking for E-Business Practitioners